Redesigned The Chamber’s website to create a more modern, user-friendly site with the goal of highlighting their business members and increasing membership. The new site allows visitors to seamlessly learn about membership opportunities and benefits as well as sign up to be a member online. The new site also has an updated and organized business directory where locals or visitors can search for local businesses by category based on their needs – entertainment, real estate, contractors, wellness, etc. Check it out here – https://pointlookoutcommerce.com/.
Social Media Marketing
The Chamber works to improve the town of Point Lookout’s economic, civic and cultural well-being, but was having a hard time gaining and retaining members. To solve this problem, I used social media. By launching The Chamber’s Instagram and Facebook I am able to highlight and promote members’ businesses and events to a local audience, therefore increasing the businesses’ exposure and sales. This helped The Chamber increase memberships and secure funds to improve the community.